Please use this identifier to cite or link to this item: https://hdl.handle.net/20.500.12104/94999
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dc.creatorHernández Rodríguez, Tania Marcela-
dc.creatorSepúlveda Ríos, Irma Janett-
dc.date2022-05-01-
dc.date.accessioned2023-09-01T19:54:42Z-
dc.date.available2023-09-01T19:54:42Z-
dc.identifierhttp://mercadosynegocios.cucea.udg.mx/index.php/MYN/article/view/7669-
dc.identifier10.32870/myn.vi46.7669-
dc.identifier.urihttps://hdl.handle.net/20.500.12104/94999-
dc.descriptionThis article studied female empowerment and stereotypes through femvertising. Empowerment and stereotypes were characterized by the roles generated by the sexual division of labor, developing a qualitative analysis through the perception of young Mexican women. The challenges of this advertising strategy were identified as the role of messages and content. The results suggested the construction of new stereotypes without modifying the patriarchal structure.en-US
dc.descriptionThis article studied female empowerment and stereotypes through femvertising. Empowerment and stereotypes were characterized by the roles generated by the sexual division of labor, developing a qualitative analysis through the perception of young Mexican women. The challenges of this advertising strategy were identified as the role of messages and content. The results suggested the construction of new stereotypes without modifying the patriarchal structure.es-ES
dc.formatapplication/pdf-
dc.formattext/xml-
dc.languageeng-
dc.publisherUniversidad de Guadalajaraen-US
dc.relationhttp://mercadosynegocios.cucea.udg.mx/index.php/MYN/article/view/7669/6739-
dc.relationhttp://mercadosynegocios.cucea.udg.mx/index.php/MYN/article/view/7669/6747-
dc.relation10.32870/myn.vi46.7669.g6739-
dc.rightsCopyright (c) 2022 Tania Marcela Hernández Rodríguez, Irma Janett Sepúlveda Ríosen-US
dc.rightshttp://creativecommons.org/licenses/by-nc/4.0en-US
dc.sourceMercados y Negocios ; No. 46 (23): Mercados y Negocios (May- August, 2022); 83-100en-US
dc.sourceMercados y Negocios ; Núm. 46 (23): Mercados y Negocios (May- August, 2022); 83-100es-ES
dc.source2594-0163-
dc.source1665-7039-
dc.source10.32870/myn.vi46-
dc.subjectFemvertisingen-US
dc.subjectWoman empowermenten-US
dc.subjectStereotypesen-US
dc.subjectCommunicationen-US
dc.subjectAdvertisingen-US
dc.subjectfemvertisinges-ES
dc.subjectempowermentes-ES
dc.subjectstereotypeses-ES
dc.subjectwomenes-ES
dc.subjectcommunicationes-ES
dc.titleThe Empowerment through Femvertising: Reality or Myth?en-US
dc.titleEmpowerment through Femvertising: Reality or Myth?es-ES
dc.typeinfo:eu-repo/semantics/article-
dc.typeinfo:eu-repo/semantics/publishedVersion-
Appears in Collections:Revista Mercados y Negocios

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