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Please use this identifier to cite or link to this item: https://hdl.handle.net/20.500.12104/83666
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dc.contributor.authorGonzález Gómez, Nancy Johana
dc.date.accessioned2021-10-03T03:10:41Z-
dc.date.available2021-10-03T03:10:41Z-
dc.date.issued2016-12-15
dc.identifier.urihttps://wdg.biblio.udg.mx
dc.identifier.urihttps://hdl.handle.net/20.500.12104/83666-
dc.formatapplication/PDF
dc.language.isospa
dc.publisherBiblioteca Digital wdg.biblio
dc.publisherUniversidad de Guadalajara
dc.rights.urihttps://www.riudg.udg.mx/info/politicas.jsp
dc.titleFactores del boca a boca electrónico (EWOM) y su impacto en la imagen de marca a través de Facebook.
dc.typeTesis de Maestría
dc.rights.holderUniversidad de Guadalajara
dc.rights.holderGonzález Gómez, Nancy Johana
dc.coverageZAPOPAN, JALISCO, MEXICO.
dc.type.conacytmasterThesis
dc.degree.nameMAESTRIA EN DIRECCION DE MERCADOTECNIA
dc.degree.departmentCUCEA
dc.degree.grantorUniversidad de Guadalajara
dc.rights.accessopenAccess
dc.degree.creatorMAESTRO EN DIRECCION DE MERCADOTECNIA
dc.contributor.directorZápari Romero, Gloria Yaneth
dc.contributor.codirectorGarcía De Leaniz, Patricia Martínez
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