https://hdl.handle.net/20.500.12104/94682 2026-03-22T01:47:29Z 2026-03-22T01:47:29Z https://hdl.handle.net/20.500.12104/95021 2023-09-01T19:55:01Z

Título: Editor’s Letter; Editor’s Letter

https://hdl.handle.net/20.500.12104/95020 2023-09-01T19:55:00Z

Título: Equilibrium prices of the titles: Sharpe and the Securities Valuation Model (CAPM) Descripción: The Capital Asset Pricing Model (CAPM) is a model used to calculate the profitability that an investor must demand when making an investment in a financial asset, depending on the risk he is assuming.

https://hdl.handle.net/20.500.12104/95019 2023-09-01T19:54:59Z

Título: Collective Intelligence synergizing into individual and business Resilience; Collective Intelligence synergizing into individual and business Resilience Descripción: The presence of Collective Intelligence engenders the integrity of the person and the group in the business and thus, synergistically strengthens the collective resilience, understood as the individual and the company’s resilience. Synergistically as shown, is the habit of creative interactively cooperation, so that each element or party increases the effect of the other.  ; The presence of Collective Intelligence engenders the integrity of the person and the group in the business and thus, synergistically strengthens the collective resilience, understood as the individual and the company’s resilience. Synergistically as shown, is the habit of creative interactively cooperation, so that each element or party increases the effect of the other

https://hdl.handle.net/20.500.12104/95018 2023-09-01T19:54:58Z

Título: Femvertising and its impact on psychological reactance and purchase intention of Mexican female consumers; Femvertising and its impact on psychological reactance and purchase intention of Mexican female consumers Descripción: This work focuses on the study of the femvertising advertising strategy. It references the feminist theories and the theory of psychological reactance to understand the impact of femvertising on Mexican female consumers' psychological reactance and purchase intention. A mixed methodology was applied, with a content analysis and a reception questionnaire (N=666) to Mexican female consumers. The results show a higher purchase intention and a lower psychological reactance in female consumers to femvertising spots. The main conclusion is that the implementation of the femvertising strategy in advertising spots aimed at Mexican women produces an increase in their purchase intention and a decrease in psychological reactance compared to conventional (non-femvertising) ads because femvertising generates a greater identification of the consumers with the ad by projecting the woman in a more authentic and close way.; This work focuses on the study of the femvertising advertising strategy. It references the feminist theories and the theory of psychological reactance to understand the impact of femvertising on Mexican female consumers' psychological reactance and purchase intention. A mixed methodology was applied, with a content analysis and a reception questionnaire (N=666) to Mexican female consumers. The results show a higher purchase intention and a lower psychological reactance in female consumers to femvertising spots. The main conclusion is that the implementation of the femvertising strategy in advertising spots aimed at Mexican women produces an increase in their purchase intention and a decrease in psychological reactance compared to conventional (non-femvertising) ads because femvertising generates a greater identification of the consumers with the ad by projecting the woman in a more authentic and close way.